Online booking and CRM for beauty salons
Booking from your Instagram link, WhatsApp reminders once the salon's number is connected, payment and payroll records.
Clients book from your Instagram link, WhatsApp reminds them of the visit once the salon's number is connected, plus payment records and stylist payroll. One account on phone and computer.
How it works
How one booking goes
1 of 4
A website for Instagram
Instagram clients book on their own
The link in your profile opens the salon page: services with prices, stylists and free times. Clients book without a chat in DMs and without signing up.
Your example
Example address. You pick your own when you sign up
Open the example on your phone
Check it yourself in 10 minutes
Your own copy of Sulu Studio. Messages are not sent from the demo.
- Create and move a booking
- Record a payment and open a report
- Book as a client from your phone
Pricing in tenge
The price depends on the number of branches, and you can add as many staff as you need. Pay by invoice, monthly or yearly.
Billing
Branches
All-inclusive
For a salon with one or two branches
7,000 ₸ per month
Pay by invoice, cancel any time
- Unlimited staff
- Up to 2 branches
- All modules: WhatsApp, AI receptionist, reports, payroll, inventory, memberships
- 300 WhatsApp messages to clients per month, then in packs
Over the pack: 500 messages for 10,000 ₸
Free
For a solo professional
0 ₸
All features for the first 30 days, then the free plan
- 1 staff member
- 10 bookings a week
- Calendar and online booking
- Clients and Excel export
- 100 WhatsApp messages for the trial period
For chains
Price by agreement
Your own features, an app under your brand or your own domain. The price depends on the task, not on the number of branches.
Always included
- All branches in one account
- Reports per branch and for the whole company
- Roles for managers and receptionists
- We move your data for you, or you upload it from Excel
- Contract, invoice and acceptance certificate
On request
- Booking on your own domain without other salons
- A chain page in the suluu app
- A separate app in your own App Store and Google Play account
What is inside
Module reference
Every stylist's bookings by day, week and month. Shifts and days off are accounted for, rescheduling and cancelling take two taps.
Getting started
Your first evening with suluu
Add stylists and services
Or upload them from Excel.
Put the link in your Instagram
The booking page link goes in your profile.
Connect WhatsApp
After that, client reminders go out on their own.
Take your first booking
The client books herself and the booking shows up in the calendar.
We'll load your client base from another program's spreadsheet
Send the file as it is: we'll handle the report title, extra columns and different phone formats.
How it arrives
| Client export · Rose salon · 01.10.2026 | ||||||||
| Client full name | Phone | Extra phone | Date of birth | Last visit | Total, ₸ | Discount, % | Stylist | Comment |
|---|---|---|---|---|---|---|---|---|
| Ivanova Aigerim | 8 701 123 45 67 | 12.05.1990 | 03.09.2026 | 126 000 | 10 | Dinara | allergic to gel polish | |
| Satybaldina Dinara | +7(705)123-45-68 | 8 777 123 45 69 | 1985-03-21 | 28.08.2026 | 81 000 | Alina | ||
| Madina B. | 77071234567 | 05.06.92 | 15.09.2026 | 45 000 | 5 | prefers mornings | ||
| Ivanova Aigerim | +7 701 123 45 67 | 20.08.2026 | 12 000 | Alina | ||||
| Zarina O. | 87471234570 | 14/11/88 | Dinara | came from Instagram | ||||
The table can be scrolled
How it looks in suluu
| Name ✓ | Phone→ +7 701 123 45 67 | Date of birth→ 12.05.1990 | The rest→ to the note |
|---|---|---|---|
| Name | Phone | Date of birth | Note |
Ivanova Aigerim | +7 701 123 45 67 | 12.05.1990 | allergic to gel polishLast visit: 03.09.2026, Total, ₸: 126 000, Discount, %: 10, Stylist: Dinara |
Satybaldina Dinara | +7 705 123 45 68 | 21.03.1985 | Extra phone: 8 777 123 45 69, Last visit: 28.08.2026, Total, ₸: 81 000, Stylist: Alina |
Madina B. | +7 707 123 45 67 | 05.06.1992 | prefers morningsLast visit: 15.09.2026, Total, ₸: 45 000, Discount, %: 5 |
Zarina O. | +7 747 123 45 70 | 14.11.1988 | came from InstagramStylist: Dinara |
The table can be scrolled
- .xlsx and .csv files, up to 20,000 rows
- Columns are recognised automatically, and you can fix any of them
- Preview before the upload and undo within 48 hours
- Extra columns are kept in the client's note
Don't want to figure it out yourself? Leave your number and we'll call you
You can always export your data to Excel. The example shows made-up clients.
Your salon and clients on the phone
For clients
- Book in a minute
- Your bookings, rebook
- Favourite salons
- Visit reminders
For the salon
- Day calendar
- Client base
- WhatsApp chats
- AI assistant
- Widgets (iPhone)
Coming soon to the App Store and Google Play
While the apps are getting ready for release, the account works in your phone's browser: add it to your Home screen.
Frequently asked questions
How do I move my clients from another program?
We will move your database for you, or you can upload it yourself from Excel. Before uploading you can see how the columns were recognised, and an import can be undone.
How much does it cost?
There is a free plan, and All-inclusive starts at 7,000 ₸ a month. The first 30 days include every feature, free, no card needed. The price depends on the number of branches, and you can add stylists without limits. See pricing
Do clients need an account to book?
No. A client picks a service, a stylist and a time on the salon page and books without signing up.
Which WhatsApp number do I need and how do I connect it?
You need the salon's WhatsApp number, connected in the account as one of the steps of the first evening. Chats and the AI receptionist's replies go out from that number. Confirmations and reminders go out as official messages from the shared suluu number. Until WhatsApp is connected, reminders are not sent.
How many WhatsApp messages are included in a plan?
The trial includes 100 messages for the whole period. On the All-inclusive plan the monthly package depends on the number of branches: 300, 600 or 1,500 messages. You can buy 500 more for 10,000 ₸. When the package runs out, the message is not sent and the salon sees this in the account. See pricing
Where is the client database stored?
The database sits on servers in Kazakhstan. You can export your clients to Excel at any time.
What happens if I cancel my subscription?
Nothing is deleted. The salon moves to the free plan: 1 stylist, 10 bookings a week, the calendar and online booking. Data export stays available.
Is Kazakh supported?
The site and the account are translated into Kazakh, and we are still proofreading the translation.
Can I work from a phone?
Yes. The account works in the browser on a phone and a computer. Apps for the App Store and Google Play are coming soon.
I work alone, without a salon. Is it for me?
Yes. The free plan is made for a single stylist: the calendar and online booking with your own Instagram page.
Start with the demo or create your salon
30 days of every feature free, no card needed.